As a small business owner, I know how frustrating it is to see all of your hard Facebook marketing work go to waste. So, I put together a list of proactive ways to get your posts showing back up in the feeds of your fans. Warning: It’s going to take a little more work than posting “Add my page to your interests” to your Facebook page. Facebook uses an algorithm called EdgeRank. It sorts through posts and determines which ones are most relevant to the reader. The more a user interacts with your page, the more posts of yours they will see.
Reach is influenced by these factors:
- Liking, sharing or commenting on a post
- Clicking on a link
- Viewing the full size of a photo
- Watching a video
- Clicking the “See More” link at the end of a long post
That old saying “A picture is worth a thousand words” is especially true on Facebook! Photos automatically get much better placement in your customers newsfeed. All other things being equal, adding a photo to a post will increase engagement on its own. Photos also take up more space in a newsfeed. If you get creative, you can find a way to add photos to just about anything.
Start your post strong, get to the point quickly and wrap it up in a few sentences or less.On your website, you have just ten seconds to grab your customers attention, on Facebook you have even less! Remember that users have dozens of items in their newsfeed to go through. If you don’t capture their interest in the first few words, they’ll just move on to photos of cats.
If shares are what you want, try asking people to share your post! Sometimes people just don’t know what to do with a post after they’ve seen it. Adding a simple call to action gives them some direction for what to do next. You’d be surprised at how well this works!
Be the expert
People “like” Facebook pages because they want more information about products and services. This gives you the chance to be a resource for your Facebook fans by giving them the information they need! Use your knowledge and expertise, to provide helpful solutions to your customers. Teach them something new and watch your likes and shares rise!
Everyone likes to be heard. Let your customers know you hear them! Try to comment on or like every interaction your fans have with you! Not only is it important to do that, it’s important to do so within the 3 hour period following the post while your Edgerank is still building. It will also show your fans that you care and you’re listening!
I find this to be the most important thing in marketing (and life). Your unique voice and personality is your branding. There is a lot of competition out there looking to grab attention of consumers. Remember, no one can be you!